Website Development • Local SEO • AI Visibility (GEO)
I’m Rich Brown (Edda Design). I build fast, modern websites and improve visibility across Google Search, Maps and increasingly AI results — for small businesses in Windsor, the Hawkesbury and Western Sydney.
Some common outcomes businesses want — and what we can work toward:
There is no portfolio of my work on this page — but I’m happy to share relevant examples of my work once we chat.
Get in touchI focus on improvements that actually move the needle: clarity, speed, local relevance and trust signals. You’ll also get simple reporting on what changed and what impact it’s having.
Tip: A properly structured, siloed website — launched with core pages already optimised — can dramatically accelerate results. Getting the foundations right from day one makes ongoing SEO and AI visibility far more effective than trying to retrofit structure later.
I’ve been building websites since 1998 and working with search engines since before SEO was a defined discipline. Over that time, I’ve seen platforms change, algorithms evolve, and countless “quick wins” come and go. What’s remained constant is the value of solid foundations, clear structure, and doing things properly.
I’m originally from Seattle and moved to Sydney in 2013. Today I live and work from home in Windsor, NSW, helping local businesses improve visibility and lead flow online.
In 2018 I studied SEO strategy under Bruce Clay and have refined my approach through real-world wins for Australian business owners.
You’re working directly with someone who has done this for decades — and is still keeping up with what’s changing right now.
Simple, high-impact work that improves trust, speed, and drives enquiries.
I create websites that are:
The goal is clarity, performance, and reliability — not unnecessary complexity.
Custom Site Builds (ask for examples)
Local visibility is often the fastest path to more enquiries. I help with:
No inflated promises — just solid work aligned with how people actually search locally.
Google Business result
Search is changing fast. Many customers now discover businesses through AI Overviews, AI answers and conversational search — alongside traditional rankings.
I’m up to date on the latest trends and have had strong success helping businesses become more visible in AI-driven results by strengthening the signals that AI systems use: clear site structure, trustworthy content, entity clarity, and technical health.
Want to see examples of results or work? Get in touch and I’ll share what’s most relevant to your industry.
I’m based in Windsor, NSW and work with businesses across:
If you’re a local business looking for a website and visibility support from someone who understands both the technical side and the realities of running a business, I’m here to help.
Tell me what you need — I’ll reply with the next best step (and share examples on request).
Edda Design
Rich Brown – Sole Proprietor
Windsor, NSW
ABN: 493 9125 5841
